On May 28th, my friend Tara Keens-Douglas and I are taking part in the Christie Pits Art Crawl.
In light of this, I’ve been thinking a lot about communication and how best to present my Art. In addition it’s made me think more closely about the dilemma of exhibition and sales.
The last time I did an Art Market, I got too focused on the idea of selling my work. I don’t think that’s how Art Markets work. I think the beauty of the art market is in growing connections with fellow artists and introducing your work to a wide range of people as they walk by. Some of my favourite moments from my last art market were being able to discuss my work with strangers and other Makers.
Thinking about selling my work is an immediately stress inducing activity. I have to switch mental gears from Maker to Sales and the shift brings to bear a bigger question of the significance of Visual Art in the lives of the common person. That analysis is fairly bleak, so in recent times, I am trying to shift my perspective from ‘sale’ to ‘sharing’.
Sharing art, as I see it, is what this blog promotes. I share my art and my thoughts and you choose to engage with it at your convenience. Similarly, perhaps a more comfortable way of thinking of exhibiting my work is simply as sharing my work with a different audience.
Don’t get me wrong. Selling work feels great. Like any job, when you work hard, the validation of being paid for it both enables you to continue doing the work as well as incentivizes you to make more work without feeling like it’s pointless. To be frank though, most people don’t buy art. Where art in the home used to be a point of meditation and reflection, now we’re staring at our choice of digital device. People seek the most affordable ways to enliven their living and working spaces, without the price tag of original artwork. Of course this is the case. The value of art is subjective and the value of money is more concrete. I’m not about to whine about something that’s so obvious.
The truth is that making art is intrinsic to who I am, and I love the opportunity to share my work with people. Beyond sales, I exhibit work because it’s empowering and inspiring. So this time around, my focus in showing is going to be centred around fostering community engagement and thoughtful discussion.